“Hart D’Lacey have designed REN Skincare’s 2014 Christmas Gift Packaging using vibrant illustrations of cranes, a symbol of longevity and good fortune throughout Asia.
Hart D’Lacey realised the symbolism of the Crane would provide a strong concept for this range of skincare Christmas gifts, representing happiness and good luck in the coming year for the gift recipient.
The imagery utilises REN’s established bold colour palette to give the gift boxes an increased prominence in a retail environment.
I think this packaging would be successful because of the bright, contrasting colour palette, easily standing out from the competition. I may use pops of bright colour to draw attention to my products, but I want to keep the overall palette quite calm.
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