- T-shirts
- Posters
- Illustrated ephemera
- mugs
- food packaging
- menu's
- tea towels
- stationary
- household products
- textiles
- patterns
- wallpaper
- stickers
- badges
- screen prints
PRICE
- competitive prices
- affordable
- not middle class
- price dependant on process and time invested into work
- sales (seasonal)
PROMOTION
- Internet presence
- Tumblr
- flyers/leaflets
- posters
- monthly newsletter through the post
PLACE
- high street presence
- potential pop up
- internet environment
ON THE WALL
What are their strengths?
They have a prime location in the city centre, and are one of only a few shops that sell illustration related products at a relatively cheap price compared to places like Colours May Vary.
What are their weaknesses?
A lot of the stuff they sell seems really mass produced, doesn't have much of a hand made feel to it, and there isn't much variety
What opportunities have they taken?
Their main selling point is posters and designs to be put on a wall, there aren't any other dedicated poster shops that sell posters that aren't the generic ones you find in HMV
What threats do they face?
Because a lot of their merchandise seems mass produced and not authentic, they may not attract a certain audience, like the arts and illustration community, it may be driven more towards the generic public.
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