OUIL502 - Studio Brief 1 - Polish poster design

The colour scheme that I want to use in my printed pictures brief was inspired by these Polish poster designs that I found on Pinterest. The combination of a monochrome palette with a bit of bright red to create a focal point works well. I think it would be quite effective with my posters, in order to make them stand out.

Raphaelle Vimont

OUIL502 - Studio Brief 2 - Study Task 4 - Who are they?

PRODUCT

• T-shirts
• Posters
• Illustrated ephemera
• mugs
• food packaging
• menu's
• tea towels
• stationary
• household products
• textiles
• patterns
• wallpaper
• stickers
• badges
• screen prints

PRICE

• competitive prices
• affordable
• not middle class
• price dependant on process and time invested into work
• sales (seasonal)

PROMOTION

• Internet presence
• Instagram
• Facebook
• Tumblr
• flyers/leaflets
• posters
• monthly newsletter through the post

PLACE

• high street presence
• potential pop up
• internet environment

ON THE WALL

What are their strengths?
They have a prime location in the city centre, and are one of only a few shops that sell illustration related products at a relatively cheap price compared to places like Colours May Vary.

What are their weaknesses?
A lot of the stuff they sell seems really mass produced, doesn't have much of a hand made feel to it, and there isn't much variety

What opportunities have they taken?
Their main selling point is posters and designs to be put on a wall, there aren't any other dedicated poster shops that sell posters that aren't the generic ones you find in HMV

What threats do they face?
Because a lot of their merchandise seems mass produced and not authentic, they may not attract a certain audience, like the arts and illustration community, it may be driven more towards the generic public.

OUIL502 - Study Task 3

Kaiserisms Deviantart

This work would fit into the Quaternary sector, as it is associated with culture and arts.

Peta and Cruelty Free International Inforgraphics

I think that this work would be part of the Tertiary sector as it could be classed as media and entertainment as Peta have used it as advertising and part of a compaign.

This work for Absolut Vodka would probably be in the tertiary sector, as it's meant to be sold in a retail environment.

This US Army Enrollment poster would fit into the Secondary Sector.

For the Secondary sector I think that instructional illustrations, for example, instructional leaflets for flat pack furniture, would be part of that as they are used in the manufacturing industries. Most illustration would probably fit into the tertiary sector, as it's mostly for entertainment and media, but also the Quaternary sector, which describes the culture, education and arts sectors.

OUIL502 - Studio Brief 2 - Life's a Pitch

What is the idea/concept of your group's proposal?
- A space that sells T-shirts, posters and illustrated products at reasonable prices, online and instore

What service do you propose to provide?
-Affordable products and gifts
-Provide an outlet for existing illustrators and practitioners to sell them work
-Gallery space for exhibitions
-On-sire greasy spoon cafe
-Additional studio space

Who will benefit/make use of your services?
- Creative practitioners
- Gift buyers
- Art enthusiasts
- Casual shoppers
- The hungry public

What are the aims of your proposal?
- To secure permanent premises for the shop and cafe
- To establish an online store/presence
- To establish creative connections
- To have competitive prices for a market aimed at lower-middle class customers
- To be inclusive to students

What are the expected outcomes of your proposal?
- To create a new cultural hub in Leeds
- Attract a broader consumer base and make the shop fully inclusive
- Gain the invested interest of practitioners
- Make a considerable profit
- To generate loyal customers

How will you measure success?
- Profit
- Being talked about within the art community
- interactions with practitioners/students via live briefs and competitions

What problems can you forsee?
- Seeking permission for on site catering
- Lack of interest due to competition
- Inability to make profit